Unique Content:
The search engines are smart enough to address a great content from a badly written one so prior to you even start the chase to get high ranking on the search engines, start with high quality and unique content. Since plagiarism is a huge problem in content right now and plagiarized content tends to be punished while competing against other websites with unique content, it’s best to invest some money and time on relevant and fresh content which search engines like.
Keyword Density:
The appropriate density of keywords is crucial to make sure the search engines view your page as being extremely appropriate to the keywords you’re targeting. It’s essential to make the appropriate amount of keywords & not stuff the entire page with those keywords as this’d certainly lift a red flag & cause search engines to punish the site.
Title & Tags:
The page title must represent the keywords & the tags employed on the pages must reflect the selected keyword also. This needs some research & study on your part. The keywords must be employed only once in the heading and then repeated again on the associated tags, the H1 tag, the H2 tag & the Meta tags as well.